Get a week of content. Free.
On brand. On message. On time. We read your website and write a week of posts, articles and a newsletter in your voice. You decide what goes out.
Free. No card. Work email only.
This is what a week looks like.
Blog, LinkedIn, X, Instagram and a newsletter, each written for its channel. Yours arrives by email, in your brand.
Publish like a team of eight, without hiring one.
AI promised to make creative work easier.
Five tools that don’t talk to each other, and a day of copy and paste.
The fun, human part of the job went to a machine.
ContentPeter gives it back. It does the busywork. You keep the ideas.
Team reach. Tool price.
How many people each way to get content made reaches a month, on search, in AI chats and on social, and what it costs.
Price plus work hours at $75/h (USD a month, log scale)
Estimates from industry benchmarks, not a guaranteed result. How we worked this out
Show as a table
| Option | Tier | Price a month | Search | Chat | Social | Reach a month | Work hours a month |
|---|---|---|---|---|---|---|---|
| In-house team | 1 writer | $8k | 3.8k | 960 | 6.4k | 11k | 4 |
| In-house team | 2 people | $16k | 7.7k | 1.9k | 13k | 22k | 5 |
| In-house team | 4 people | $30k | 15k | 3.8k | 26k | 45k | 6 |
| In-house team | Team of 8 | $55k | 28k | 7k | 47k | 82k | 8 |
| Agency | Small retainer | $2.5k | 1.8k | 450 | 3k | 5.3k | 5 |
| Agency | Medium retainer | $5k | 3.6k | 900 | 6k | 11k | 6 |
| Agency | Large retainer | $10k | 7.2k | 1.8k | 12k | 21k | 8 |
| Freelancers | 1 freelancer | $600 | 990 | 250 | 1.7k | 2.9k | 12 |
| Freelancers | 2 freelancers | $1.5k | 2k | 500 | 3.3k | 5.8k | 16 |
| Freelancers | 4 freelancers | $3.5k | 4.1k | 1k | 6.9k | 12k | 22 |
| AI tool stack | One writing tool | $50 | 410 | 100 | 680 | 1.2k | 12 |
| AI tool stack | Writer, SEO and design tools | $200 | 680 | 170 | 1.1k | 2k | 18 |
| AI tool stack | Full stack with a scheduler | $500 | 940 | 240 | 1.6k | 2.8k | 26 |
| ContentPeter Expert-Led | Solo | $800 | 4.7k | 1.2k | 7.2k | 13k | 1 |
| ContentPeter Expert-Led | Team | $2k | 19k | 4.7k | 29k | 52k | 1 |
| ContentPeter Expert-Led | Multi-brand | $5k | 56k | 14k | 86k | 160k | 2 |
| ContentPeter Self-Led | Solo | $200 | 2.6k | 660 | 4.4k | 7.7k | 3 |
| ContentPeter Self-Led | Team | $600 | 10k | 2.6k | 18k | 31k | 4 |
| ContentPeter Self-Led | Multi-brand | $1.5k | 31k | 7.9k | 53k | 92k | 6 |
How we worked this out
Reach = Search + Chat + Social. People reached in month 12 of publishing, organic only.
- Search: people who find your articles on Google. Chat: people who see you cited in AI answers. Social: people who see your posts on LinkedIn, X and Instagram.
- Reach per post for each channel comes from industry benchmarks1–5.
- Posts and prices come from our plans, typical team sizes and pay6–8.
- Work hours are the hours an option adds to your own month to run it: briefs, reviews and sign-off, and for tools the writing itself. They are priced at the hourly rate you set.
- Quality scales reach, scored as in our pricing comparison. Expert-Led scores higher than Self-Led: experts do not skip steps.
- Rounded estimates, not a promise. Your reach depends on your market and your website.
- Ahrefs, 96.55% of content gets no traffic from Google (2023)
- Backlinko, We analyzed 4 million Google search results. Here’s what we learned about organic CTR (2023)
- Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (2025)
- Similarweb, 2025 Generative AI report (2025)
- AuthoredUp, LinkedIn metrics to track, with benchmarks (2025)
- Orbit Media, Annual blogger survey (2025)
- U.S. Bureau of Labor Statistics, Writers and authors, Occupational Outlook Handbook (2025)
- Content Marketing Institute, B2B content marketing benchmarks, budgets and trends (2025)
You bring the idea. It brings the team.
From idea to published post in five steps. It does the work. You make the calls.
Content takes 101 steps.
We do 80 of them.
Research, writing, design and publishing happen on their own. You make the 21 decisions that shape the result.
Four promises on every post.
Whoever does the work, every post comes out the same way.
“I read 40 AI drafts last month. Every one sounded like nobody wrote it.”
You stay the editor.
We do the work. You make the calls that matter, and nothing goes out until you say so.
Sounds like you. Looks like you.
Your CEO sounds like your CEO. Every chart and carousel uses your colours, fonts and logo.
Built to be found everywhere.
Articles are written to rank on Google and to be quoted in AI answers, not just to be posted.
Most B2B teams use AI every week. That is why the input matters more than the model.
No source in the research supports “most” or “every week”.Safe to put your name on.
Every article is fact-checked and edited before you see it. Nothing wrong goes out under your name.
One idea. A post made for every channel.
Each post is written for its platform, so people read it. Articles are built to show up on Google and in AI answers.
Shape one post yourself.
Pick the framework, the title and the point. Write the draft, then approve it. The real flow, with example content.
Why AI content sounds generic, and the two-minute fix
How to follow up twice without feeling like a pest
What I wish I knew before my first retainer
Built for the way you publish.
Run it yourself, or let our experts run it.
Same product, same output. The only difference is who does the work.
You run it.
You make every call yourself. Best if you have a marketer with a few hours a week.
Our experts run it. You approve.
Experts handle SEO, design and editing for you. You only say yes or no.
“AI should help human ideas travel further. Not stand in for having them.”
Peter Balog, founder. Ten years running content teams. Previously grew ManyPixels subscribers by 231%.
Read the storyQuestions
How is this different from the tools we already use?
Most teams juggle three or four tools and copy work between them. ContentPeter does research, writing, design and scheduling in one place, so nothing gets lost on the way.
Why not just use ChatGPT?
ChatGPT gives you a draft. ContentPeter gives you finished, fact-checked posts for every channel, in your brand, ready to publish.
Does anything publish without us seeing it?
No. You approve every post before it goes live. Your CEO can approve their own.
Is this an agency?
No. Self-Led is software your team runs. Expert-Led adds our experts, and you still approve everything.
Who owns the content?
You do.
See your own calendar, already built.
We read your site and write your first posts before the call.
Book a demo