Case study

Rad Lending

Peer-to-peer lending platform.


The challenge for the client was to create standout content in a crowded space that would attract PR and industry attention.



After a brainstorming and research session, we decided to conduct an industry survey. The results of this survey would then be turned into a shareable report.

The process entailed:

  • Designing the questionnaire with scientific survey building best-practices in mind.
  • Finding distribution partners for the survey in order to gather enough respondents.
  • Analyzing and correlating data in SPSS
  • Creating the report content, including copy and design elements
  • Creating social media content, sharable materials to kickstart distribution 
  • Organizing a press tour on three different continents to amplify brand reach


The resulting survey and associated materials were picked up by 23+ websites, resulting in a considerable increase in brand awareness, site authority and customer signups.

From our first phone call with Peter, he sounded much more professional than all previous SEO and marketing services we talked to - he was talking our language - conversions, numbers, efficiency, optimization.
Alex Gerasimov
Founder, Radlending Inc.