Case study

APO Group

Pan-African communications consultancy and press release distribution service.


Global PR agency wanted to modernize its lead generation flow but was not ready to commit to a high-level rebuild of their website.



We identified a quick and easy to do solution that was in alignment with their mid-term marketing goals and budget. Rather than committing to a total rebranding and redesign of their company and landing pages, we strategically improved the performance of key existing pages.

The process entailed:

  • A minimal update of the existing brand language, modernizing it slightly without commiting a total redesign and rebranding.
  • Trainings and workshops to identify key product talking points that needs to be emphasized on the new product pages
  • Creating the product pages in Wordpress by utilizing visual page builder tool Divi
  • Setting up tracking in Google Tag Manager, connecting lead signup forms to pipelines and automations in Hubspot


We optimized 3 key pages on the site (main landing, and key service pages), resulting in a 6x increase in lead signups.

Everything was designed in a way that prioritised value generation, and we received highly actionable insight as to which direction to develop our marketing efforts.
Nicolas Pompigne-Mognard
Founder, APO Group